Finds pages that rank for queries they don't actually answer — strong position, collapsed click-through, and (when GA4 is added) visitors who bounce fast. You're winning the ranking but losing the visitor. Drop a Search Console Pages export; add a GA4 Pages and screens export to layer in engagement. Everything runs in your browser.
| Page | Impr. | Pos. | CTR | Exp. CTR | Engage | Verdict |
|---|
A page is flagged when it ranks at or above your position threshold but its CTR is far below what that position should earn — and, if GA4 is loaded, visitors engage below the floor. Ranking but not answering = good rank, weak CTR, sub-60s engagement (rewrite to match intent). Thin answer = good rank, weak CTR, some engagement (expand coverage). CTR signal only = flagged on Search Console alone, no GA4 engagement to confirm. CTR expectations use a standard position curve; verify the SERP for ads or AI Overviews, which can floor real CTR.