Finds your strong pages that could pass internal authority to pages stuck just off the top of page one — so you push struggling pages up using links you already have. Drop a Search Console Pages export; everything runs in your browser.
Donor pages rank strongly and have clicks (authority worth passing); target pages sit in the striking-distance band and could use a lift. Pairs share meaningful words in their URL paths, suggesting topical relevance. Add a contextual in-content link from the donor page to the target, using descriptive anchor text built around the shared topic. This is a prioritisation aid — always sense-check that the link is genuinely relevant and useful to readers before adding it.